Aashirvaad Atta is one of the most popular brands of the FMCG major ITC. Recently we understand that the Aashirvaad Atta Brand has become a Rs.4000 crore brand in the wheat flour market. It has around 28% Market share in the packaged wheat flour market. India is a wheat eating nation and most people eating wheat in the form of chappati, naan, rotis etc. In this article, we will share with you an Aashirvaad Atta Review . Due to Aashirvaad Atta constantly gaining popularity, ITC has forayed into making different types of customized wheat flour attas which are good for health and suit the regional preferences of people. While its name itself means Blessing, the Aashirvaad brand is adding new products like milk, cow ghee, spices and salts to its fold. Further, ITC has a great network of farmers through its e-chaupal and Chaupal sagar programmes, which helps in sourcing the right quality products at the right price from the farmer. This project has helped in improv...
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